Savvy Marketing Strategies with Laura MacGregor
Savvy Marketing Strategies with Laura MacGregor Podcast
Thought Leadership in Marketing
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Thought Leadership in Marketing

What it is, what it isn't
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In this episode, I unpack what thought leadership really means. It’s not about being the loudest voice or flooding every platform with content. It’s about sharing meaningful insights, challenging conventional thinking, and helping people make smarter decisions.

I walk through the questions I ask myself before I post anything, and why I believe that substance matters more than frequency when it comes to building real influence.

Key Takeaways:

  • Thought leadership isn’t about visibility alone—it’s about offering value that sparks ideas and conversations.

  • Before posting, ask: Is this fresh? Is it useful? Will it help someone think differently or make a better decision?

  • The content that sticks isn’t the most frequent. It’s the most thoughtful.

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Prefer to read this post? Find it here:

Thought Leadership Voice vs. Value

Thought Leadership Voice vs. Value

Thought leadership isn’t about being the loudest voice in the room.

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