Too often, product launches turn into a checklist of every marketing tactic under the sun… emails, ads, videos, events, blog posts, influencer outreach, you name it. But when I asked a room full of stakeholders what success actually looked like for the launch we were discussing, no one had a clear answer. This episode breaks down how to avoid the “everything but the kitchen sink” approach and instead focus on what works: tying tactics to clear goals, using data to prioritize, and leaving space to experiment.
Key takeaways:
Without clear goals, a launch plan is just activity. Define what success looks like before building the tactic list.
Use past performance to focus on the 3–4 tactics that actually work for your specific audience.
Strategy isn’t about doing everything. It’s about doing the right things with intention and giving yourself room to test and learn.
Podcast intro music is "High-Altitude Party" by Pamela Yuen, licensed under CC-BY-4.0
Prefer to read this post? Find it here:
Marketing Tactics without Strategy
I sat in a stakeholder meeting for a product launch. The marketing plan was comprehensive, detailed, and ambitious.
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