In this episode, I talk about one of the biggest mistakes I see in marketing: trying to appeal to everyone and ending up resonating with no one.
Poor targeting wastes money, time, and opportunity—and in some cases, puts the right message in front of the wrong person or puts the wrong message in front of the right one.
I share a few real-life examples (including being asked to join AARP in my 20s and being pitched on janitorial services as a VP of Marketing) to show how off-target campaigns can completely miss the mark.
More importantly, I break down how to shift from broad, reactive marketing to intentional, strategic targeting that actually connects.
Prefer to read this post? Find it here:
Are You Reaching the Right Audience?
If you’re talking to everyone, you’re reaching no one as effectively as you could be.
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